February 20, 2018

How to Produce a Great Branding Video

Video marketing is here. It is the ultimate form of advertising especially nowadays when videos can be shared through social media and therefore can reach greater numbers of prospects.  In Facebook alone, 1.5 million small-to-medium businesses shared videos in September 2015, which is only a small fraction of the 40 million businesses with Pages on the said platform.  This is the best time to get started with video marketing if you want your business to get noticed.

Here are the steps to produce a great branding video:

Get ideas from other videos.

If you are planning to make a video for your business (which you should), the initial step is to watch other videos. Even if some videos are very expensive to make, you can draw inspiration from them when you are planning to make your own. It will give you an idea of what contents are compelling, what angles look well, and what will be the main focus of the video for the viewers. San Diego video production companies, specially Lemonlight Media, are specifically good at honing in on the main focus and translating that vision into extremely compelling videos.

Plan your video.

You don’t have to incorporate everything about your business on the video. Choose what particular side of your business you want to promote and make a story out of it. Remember, just like in writing, an effective video also follows KISS (keep it short and simple) format. Keep your video under two minutes. Anything longer than that will be hard for you to produce and might drag or bore the viewers. Once you know what side of your business you want to show in the video, you can start planning how you are going to present it.

Prepare the equipment that you will need.

You only need the basic equipment when making a video. Invest in a tripod, a camera, and quality lighting. There is so many cheap yet efficient tripod sold on eBay for only $20. Also look for a microphone. Sound recording using regular video phone/camcorders might be muffled and can turn off viewers. You also need software for video editing. If you are using a PC, there are so many software available online and for Mac, iMovie can probably do the job.

Learn some techniques when shooting for your video.

One simple technique is the rule of thirds. Basically, it means dividing your camera screen into three. Place your subject either in the first or last third column of the screen. Newer phone and camcorders are already equipped with a grid to guide you automatically. Using a grid and knowing where to put your subject on the screen is the first step in shooting a video.

Don’t forget to promote your finished video. It’s your ultimate goal in the first place to market your business.

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